The Jaipur Virasat Foundation (JVF) is a multi-disciplinary charitable trust registered in India in 2002. With HRH the Prince of Wales as its international patron, JVF is dedicated to the creative management of Rajasthan’s cultural and built heritage to make it a source of livelihood for creative communities that are bypassed by mainstream development mechanisms.

Jaipur Virasat Foundation uses cultural assets to make new creative ‘products’ that can be enjoyed by the local people and the world through tourism, as engines that drive a heritage-based approach to sustainable development, and as permanent safeguards for the region’s rich cultural legacy.

With connectivity at all levels of society, JVF evolves innovative and focused strategies through pilot programmes and projects that recognize the demands of an increasingly globalizing world.

Through its work with local communities to preserve the historic built environment and promote traditional skills and arts, JVF champions a process of modernization that recognizes local ground realities and values traditional knowledge and practices. JVF’s core programme of ‘festivals for development’ (large scale creative festivals linking local to national and global through a wide range of creative and cultural programmes) are conceived on a scale and in a manner to have maximum impact, to open up new avenues for livelihood, to reposition and valorise cultural traditions in the 21st century of leisure, tourism and creative industries.